Resume

JENNY BADMAN

Writer, author, storyteller, strategist, blogger and creative thinker seeks dynamic, team environment where hard work and laughter collide to create measurable results for clients from all walks of life.

jennybadman@gmail.com
jebadgirl@yahoo.com
Linked In
Twitter

WORK

Freelance Writer, Charleston, SC
1/2005 – Present

Copywriting, branding, strategy, concepting, interactive content, headline creation, long form, and short form for a variety of clients, including Blue Ion, J. Fletcher Design, Gil Shuler Graphic Design, Cyberwoven, Stitch Design Co., Obviouslee Marketing, Little Highrise, AllOneWord Design and a host of others.

Patrick Properties, Marketing & Public Relations Manager
Charleston, SC
10/2007 – 7/2009

Conceptualized, wrote and created ads, brochures, press releases, company blog, email campaigns, website content and communications to drive corporate and private event sales.
Led all marketing, advertising and public relations efforts for Fish Restaurant, The William Aiken House, The American Theater and Lowndes Grove.
Possessed a comprehensive understanding of the bridal, corporate, food and beverage market to design communications initiatives which reached and attracted the target audience.
Bought media, pitched stories, booked photo and T.V./film shoots, and acted as company’s media liaison to streamline and focus company messages.
Oversaw the design and production process to ensure that projects were delivered on-time and within budget.

DPS Sporting Club Development Co., Lead Copywriter, Charleston, SC
1/2005 – 6/2007

Conceptualized and wrote ads, brochures, direct mail, email campaigns, websites, video and communications that drove sales of more than $300 million in luxury real estate.
Led discussions with Marketing and Development groups to determine appropriate strategic and brand positioning to increase sales.
Possessed a comprehensive understanding of the luxury real estate market and consumer mindset in order to attract, grow and retain the target audience.
Presented concepts to clients.
Oversaw the design and production process to ensure that projects were delivered on-time and within budget.
Created the strategy and brand message for five distinct properties and sporting clubs.
Co-produced video, including shoot coordination, casting, subject interviews and editing.

MetLife, Marketing Writer, Charleston & New York
1/1999 – 1/2005

Wrote annual reports, ads, scripts, direct response kits, email campaigns and communications to drive sales for MetLife products and services.
Led discussions with Product groups to determine brand positioning.
Presented concepts to clients.
Directed the design, production and printing process to ensure timely, accurate delivery of materials.
Assisted in video production.

A.M. Best Company, Promotions Writer, Oldwick, NJ
5/1997 – 1/1999

Wrote and conceptualized direct response kits, media kits, ads and collateral materials to drive sales for insurance products and services.
Facilitated efforts with Artists and Product groups to present concepts and determine market positioning.

As The World Turns, Casting Coordinator, New York, NY
5/1994 – 12/1995

Organized cast schedules, acted as liaison between actors and agents, and scheduled auditions.

ACHIEVEMENTS

2011, AIGA In Show
2011, published in Gargoyle Magazine #57
2010 Diversity Leaders Initiative Fellow, The Riley Institute at Furman University
2010, ADDY, AIGA In Show, Communication Arts site of the day: Madaktari
2007, Communications Arts Design Annual
2006, Print Regional Design Annual, ADDY, AIGA In Show
2005, ADDY, AIGA In Show
2004, Telly award, One Club Showcase
2003, IABC (International Association of Business Communicators)
2002, published book of poetry, Rants