Be not afraid of humor

My top three movies are, as of this moment, (the list shifts):

1. When Harry Met Sally (There is a quote from that movie suitable for most every life moment. Try it. And hello, the Katz Delicatessen moment.)

2. Raising Arizona (Cohen Brothers, classic Holly Hunter and this line: “Son, you got a panty on your head.”)

3. Moonstruck (What a cast! Too many perfect lines to count.)

Simply put, great dialogue and an expertly crafted line are what I love most about writing.

Every now and again, I get to bring a bit of humor to a project. This time around, the client was The Greenbrier Sporting Club, a luxury residential sporting community on the grounds of the historic Greenbrier Resort. The project was a postcard announcing the reopening of the newly renovated sales office. Which in and of itself didn’t sound so thrilling to me.

I thought I’d throw in a bit of humor to grab people’s attention.

We knew the audience we targeted had a well-developed sense of humor. Still, throwing humor out there is always a bit of a risk. We took it. And, I had the pleasure of art director Keith Johnson working with me to add fantastic graphics to my words. It worked. Not only was the reopening a smashing success, some folks even brought the postcard with them to share a laugh with the staff.