What the young people are up to

Indulging me in a photo.

That’s my nephew. He’s 17. He currently has a girlfriend, a car, a cute dimple inherited from his Mom, a great sense of humor, intelligence and a sound heart. In case you couldn’t tell, I think he’s swell.

(NO FAVORITISM ZONE: My 14-year-old niece has all of these qualities and her own special ones, too, but I was unable to wrestle her into a photo. Stay tuned. I am undeterred.)

As part of my own personal research and for the good of the great advertising and marketing community, I thought I’d share a few insights from my long weekend with the teenage set.

  1. Why say it when you can text it? OMG, LMAO, TTFN.
  2. Thankfully, there’s still an appreciation for ’80s music. (My nephew LOVED the mix CD I made for my sister, although he grew a bit weary by the end of the 9-minute version of Donna Summer and Bab’s “Enough is Enough.”)
  3. Hollister, American Eagle and Abercrombie seem to be among the preferred uniform.
  4. Energy drinks are huge.
  5. Teenage boys can still eat an incredible amount of food in very little time.
  6. When it comes to communication or information, well, to quote Carrie Fisher, “instant gratification takes too long.”
  7. Video games look like movies.  (Be nice to me. I still remember PONG.)
  8. Parents can still be horribly embarrassing.
  9. Allowance has risen with inflation. (In fact, I am now considering letting someone adopt me.)
  10. Driving = freedom. (Even when your aunt is in the passenger seat, as long as she’s not embarrassing you.)
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