March 9, 2010
That’s my nephew. He’s 17. He currently has a girlfriend, a car, a cute dimple inherited from his Mom, a great sense of humor, intelligence and a sound heart. In case you couldn’t tell, I think he’s swell.
(NO FAVORITISM ZONE: My 14-year-old niece has all of these qualities and her own special ones, too, but I was unable to wrestle her into a photo. Stay tuned. I am undeterred.)
As part of my own personal research and for the good of the great advertising and marketing community, I thought I’d share a few insights from my long weekend with the teenage set.
- Why say it when you can text it? OMG, LMAO, TTFN.
- Thankfully, there’s still an appreciation for ’80s music. (My nephew LOVED the mix CD I made for my sister, although he grew a bit weary by the end of the 9-minute version of Donna Summer and Bab’s “Enough is Enough.”)
- Hollister, American Eagle and Abercrombie seem to be among the preferred uniform.
- Energy drinks are huge.
- Teenage boys can still eat an incredible amount of food in very little time.
- When it comes to communication or information, well, to quote Carrie Fisher, “instant gratification takes too long.”
- Video games look like movies. (Be nice to me. I still remember PONG.)
- Parents can still be horribly embarrassing.
- Allowance has risen with inflation. (In fact, I am now considering letting someone adopt me.)
- Driving = freedom. (Even when your aunt is in the passenger seat, as long as she’s not embarrassing you.)