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A porch named Poogan

Super designer and pal Jay Fletcher (He also makes great pies!) hit me up a while back to help with a project for the folks of Poogan’s Porch. Named for the lovable neighborhood dog that made the establishment’s front porch his home, Poogan’s Porch is one of Charleston’s most celebrated culinary haunts, serving up homemade Southern favorites since 1976. Jay crafted an incredible new identity and rack card that speaks to the restaurant’s vintage vibe and rich history while artfully blending in modern elements and the dog that started it all. I had the opportunity to write copy. Thanks, Jay. It was another pleasure!

A bit of the copy I wrote:

We believe in conversations on porches, Sunday brunch, old Southern dogs, ghosts, seersucker, biscuits, homemade and handmade, sweet tea, handwritten recipes, friends old and new, great stories, gracious hospitality and our Moms. Not necessarily in that order.

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3 Comments

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  1. December 1, 2010

    All in all, a wonderful rebranding with some incredible copy!

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