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There’s no place like HōM

My talented Blue Ion pals asked me to play with them on branding, a website and promotion for a new burger boutique and ping pong lounge coming to Upper King Street this June.

Coming up with descriptors, headline and copy ideas for HōM was a blast, not just because the talented pair of Petes who are running the joint are young, fun and passionate about what they’re doing, but also because I got to play with the idea of what home is. It also conjured up memories of my own uber-competitive, basement ping pong battles with my best friend Michael. (He was Jimmy Connors; I was Chrissy Evert.) And, I got to detail the nearly erotic love that people have for both burgers and ping pong. Score!

Stay tuned as the Petes take their love of burgers, table tennis and darn good beer and cocktails and turn it into your new favorite spot. Countdown to the grand opening on their website or Twitter.

serve

hom balls to the wall

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