My talented Blue Ion pals asked me to play with them on branding, a website and promotion for a new burger boutique and ping pong lounge coming to Upper King Street this June.
Coming up with descriptors, headline and copy ideas for HōM was a blast, not just because the talented pair of Petes who are running the joint are young, fun and passionate about what they’re doing, but also because I got to play with the idea of what home is. It also conjured up memories of my own uber-competitive, basement ping pong battles with my best friend Michael. (He was Jimmy Connors; I was Chrissy Evert.) And, I got to detail the nearly erotic love that people have for both burgers and ping pong. Score!