I recently helped launch two South Carolina law firm websites with my talented friends at Blue Ion.
The Clark Law Firm in Sumter, South Carolina was founded by a husband and wife legal duo, John and Sharon Clark. I had the opportunity to do a phone interview with John, and we hadn’t been talking more than 10 minutes when he said, “Some people are awed by complex problems. We just roll up our sleeves and go to work to solve them.” And that, friends, was the inspiration for all the copy I wrote thereafter.
Here’s a bit:
Our approach is hands-on, roll-up-our-sleeves and get to work. Our knowledge and skill as researchers and litigators comes from our broad breadth of experience, from cases small to large. We work alongside industry experts, physicians and engineers to discover the often-overlooked details and build strong case theories. Armed with an arsenal of information, we confidently enter the courtroom ready to argue and advocate on our clients’ behalf – to fight for what’s right.
Over in Hampton, South Carolina, a law firm of quiet determination called Peters, Murdaugh, Parker, Eltzroth and Detrick has been serving and advocating for the citizens of the Palmetto State for 100 years. Yes, you read that correctly. A century. The very power in that word was my starting point for copy.
Here’s a snippet from the brand mantra that helped launch the creative:
You don’t do something for 100 years unless you love it. Unless it’s in your blood. Unless it’s the reason you wake each morning. In an ever-changing world, that original idea stands firm.
Our success as a law firm over the past century has never been measured by judgment alone, but by our commitment to the pursuit of justice for the people we represent.
We give voice to those who have suffered.
We hold those who are responsible accountable for their actions.
We never stop asking “why.”
Because in “why” there is discovery.
There is truth.
There is resolution.
There is justice.