Bottles, Patriots Point & Newberry College

Happy Halloween, pumpkins!

Some new treats to share with you on this brisk, overcast day of candy consumption.

Photo courtesy of Gregg Pavone & Bottles.

How about Bottles, Mt. Pleasant’s newest beer, wine and spirits market? Friends at Obviouslee Marketing asked me to help develop the brand story and ad concepts for this new locally-owned beverage destination, and it was a blast. Of course, it always helps to have amazing architectural design (David Thompson), graphic design (Jay Fletcher) and amazing signage (Limelight Sign Co.) to inspire you. The grand opening is today, so stop in and stock up on your favorite pumpkin ale, or put a little “boo” in your bourbon.

Photo courtesy of Obviouslee Marketing.

Here is some of the branding copy I wrote:

Bottles is a wine, beer and spirits market offering an array of affordable, highly-rated wines; a unique assortment of domestic, imported and craft beers, and a superior spirits selection in one convenient, comfortable space. At our tasting bar, customers can sample new and featured wines, beers and spirits and mingle with the friendly, knowledgeable Bottles team. Ever ready to assist customers of all tastes and experience levels, from the merely curious and thirsty to the enthusiast to the serious connoisseur, the Bottles team is happiest helping people discover something new or dig deeper into what they love. The result is a relaxed, fun, interactive experience.

We’re devoted to our customer’s enjoyment of wine, beer and spirits – and most importantly, of life: the adventure of new tastes and experiences and the gathering of friends, family and neighbors.

Bottles. Open up.

In what may be a new web design record, Blue Ion re-imagined the Patriots Point website to reflect its awe-inspiring effects on the kid in all of us. I had the opportunity to develop a new brand story and craft headlines for the new site. Amazing work by Josh, Mike, Woody, Robert and Brian to make it all happen beautifully…in record time!

Make a right turn into academia with me, and you’ll find yourself at Newberry College, a private, liberal arts college in Newberry, South Carolina. Together with the talented minds of Cyberwoven, I helped craft a brand story, messaging and student vignettes that were used for both the web and a recruiting print piece. Special props to Micah, Katie, Krystal, Lisa and Russ.

Screen Shot 2012-12-06 at 3.59.43 PM
Click to read larger version.


Nifty infographics.



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