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Builders of good food

January 27, 2012


The galactically talented Gil Shuler called me recently to help tell the story of the Steel City Pizza Co. Check out the killer identity he created for this delicious establishment that’s committed to handcrafting some seriously delicious food.

It’s always a pleasure to help people tell their story, and this one’s got it all: heart, Pittsburgh, and PIZZA.

Here’s their story:

We come from The Steel City – that’s Pittsburgh, Pennsylvania. We come from cold winters, hard-working families and loyal friends who’ve got your back no matter what. We come from a place where your reputation means something – so whatever it is you choose to make in the world, make it the very best.

That’s our approach. We’re builders of good food – and our name is riding on every slice and every sandwich. That’s the way we like it. We love the challenge of making the best every single time – and we can’t wait to share it with you.

Now I’m starving.



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  1. January 27, 2012

    Now that’s how to tell a story. Lovely rhythm, and repetition sends the message home!

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