Beer & Boots

As luck would have it, I love both beer and boots! The cherry on top is that I recently had the good fortune of helping two great brands tell their story.

Palmetto Brewery is a Charleston-based brewery hell bent on making good South Carolina beer for South Carolina. These guys are what you might call the teeniest bit obsessed with making beer, and I mean that in the best possible way. And before you ask, yes, they all have facial hair. As Founder/Owner/Brewer/Engineer Ed Falkenstein told me, “A beard is the badge of self employment.”

The first brewery in the state of South Carolina, Palmetto is also the only South Carolina brewery that also bottles its beer. It’s a bit like the brewery footage in the opening of Laverne & Shirley but with much more facial hair.

One of the best things about Palmetto is how dedicated they are to making good beer that people want to drink. And they never stop trying to do it better. As Ed so eloquently said, “Satisfaction suppresses improvement. You learn something new every day.”

My pals at Blue Ion built Palmetto Brewery a fantastic, responsive website that works in harmony with the incredible new identity Gil Shuler Graphic Design crafted. Special shout outs to Josh (interactive design), Mark (identity), and Brennan (photography).


I had a blast crafting copy that spoke both to the fun that is beer and to the no nonsense way Ed lives his life and makes beer. Below may just be one of my favorite lines of all time.

palmetto pants

La Mundial is a family-owned, fully custom equestrian boot company based in Quito, Ecuador. The time, care, and commitment that go into making these boots is awe-inspiring from start to finish. From the more than 40 distinct measurements that happen before a single piece of leather is touched to the 10-step process that ensures every boot is a work of high performance art.

My pals at Blue Ion did a fantastic job of helping La Mundial position itself for equestrian enthusiasts and fashionistas alike. Special shout outs to Sydney, Laura, and Ben on this one.

Here’s the manifesto I wrote:

Our roots date back to 1906 when boot maker Don Francisco Rivas opened a small shop in Quito, Ecuador and began handcrafting custom boots for horse riding enthusiasts. His son, Roberto, learned at his father’s side and joined the business, and later, his granddaughter, Sonia, became one of the first women in the shoe-manufacturing industry. Don Francisco’s grandson, also named Roberto, brought La Mundial to the United States in 2002, and to Canada in 2007. La Mundial now enjoys a strong following in both the US and Canada, as well as in our home country of Ecuador, and various countries around the world.

Today, our fourth generation family business remains true to Don Francisco Rivas’ commitment to crafting fully-custom equestrian boots of unparalleled performance, design and value. Ours is a tradition of hard work and pride in our craft. We believe that even the smallest details ensure exceptional boots that move and feel like a natural, beautiful extension of your body.

We believe the true measure of things crafted with care and passion isn’t just found in the beauty of the finished product, but in the grace, time and tradition inherent in their making — and the journey that awaits those who wear them.

This is La Mundial. The true measure of performance.

So relax, you don’t need to ride a horse to wear these boots. You just have to appreciate incredible craftsmanship and a family tradition of doing exactly what you love.




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