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Writer, author, storyteller, strategist, blogger and creative thinker seeks dynamic, team environment where hard work and laughter collide to create measurable results for clients from all walks of life.
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Freelance Writer, Charleston, SC
2005 – Present

Patrick Properties, Marketing & Public Relations Manager
Charleston, SC

  • Conceptualized, wrote and created ads, brochures, press releases, company blog, email campaigns, website content and communications to drive corporate and private event sales.
  • Led all marketing, advertising and public relations efforts for Fish Restaurant, The William Aiken House, The American Theater and Lowndes Grove.
  • Possessed a comprehensive understanding of the bridal, corporate, food and beverage market to design communications initiatives which reached and attracted the target audience.
  • Bought media, pitched stories, booked photo and T.V./film shoots, and acted as company’s media liaison to streamline and focus company messages.
  • Oversaw the design and production process to ensure that projects were delivered on-time and within budget.

DPS Sporting Club Development Co., Lead Copywriter, Charleston, SC

  • Conceptualized and wrote ads, brochures, direct mail, email campaigns, websites, video and communications that drove sales of more than $300 million in luxury real estate.
  • Led discussions with Marketing and Development groups to determine appropriate strategic and brand positioning to increase sales.
  • Possessed a comprehensive understanding of the luxury real estate market and consumer mindset in order to attract, grow and retain the target audience.
  • Presented concepts to clients.
  • Oversaw the design and production process to ensure that projects were delivered on-time and within budget.
  • Created the strategy and brand message for five distinct properties and sporting clubs.
  • Co-produced video, including shoot coordination, casting, subject interviews and editing.

MetLife, Marketing Writer, Charleston & New York

  • Wrote annual reports, ads, scripts, direct response kits, email campaigns and communications to drive sales for MetLife products and services.
  • Led discussions with Product groups to determine brand positioning.
  • Presented concepts to clients.
  • Directed the design, production and printing process to ensure timely, accurate delivery of materials.
  • Assisted in video production.

A.M. Best Company, Promotions Writer, Oldwick, NJ

  • Wrote and conceptualized direct response kits, media kits, ads and collateral materials to drive sales for insurance products and services.
  • Facilitated efforts with Artists and Product groups to present concepts and determine market positioning.

As The World Turns, Casting Coordinator, New York, NY

  • Organized cast schedules, acted as liaison between actors and agents, and scheduled auditions.


  • 2011, AIGA In Show
  • 2011, published in Gargoyle Magazine #57
  • 2010 Diversity Leaders Initiative Fellow, The Riley Institute at Furman University
  • 2010, ADDY, AIGA In Show, Communication Arts site of the day: Madaktari
  • 2007, Communications Arts Design Annual
  • 2006, Print Regional Design Annual, ADDY, AIGA In Show
  • 2005, ADDY, AIGA In Show
  • 2004, Telly award, One Club Showcase
  • 2003, IABC (International Association of Business Communicators)
  • 2002, published book of poetry, Rants


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Lottie Hedley: a kiwi photographer finding communities, telling stories, sharing food and making photographs


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