Gallery

25 is the new 55.

Working with the one and only Gil Shuler on some ads for Current Electric Vehicles. You may remember that I wrote copy for their website with Blue Ion a while back. The full design in still in development, but here’s some copy to peruse. These amazing electric vehicles max out at 25 mph and cost only $10 a month to run. Which, when you think about it, blows that tired 55 away.

Seriously, what’s your hurry?

On mothering

I kicked off Mother’s Day weekend on Friday at the MUSC Children’s Hospital with Mary Norton and a lovely group of kids and parents. About three or four times a year, Mary works with the folks at MUSC to put together a purse-making party for children in the hospital and their families. This was my first time participating, and I will definitely do it again.

Mary’s friends set out an array of bags, tassels, fabrics, jewels, feathers and embellishments galore. The children and parents chose their bag and decor and worked with volunteers like Blue Ion’s Robert Prioleau and me to create their own individually designed handbag.

Our first child, a sweet-faced boy with an I.V. pole by his side, set right to work on a purse for his Mom. (He went right for the jewels, and it was beautiful!)

I had the chance to work with a Mom, Sophia, whose daughter was too ill to join us. Together, we decorated two purses, and as we sat side by side chatting with other purse-makers, it occurred to me that making something beautiful with your hands is such a satisfyingly peaceful feeling. In that moment, what you create has your full attention and care. It’s almost like taking a long, deep breath.

I can’t begin to know what these children and their families endure, but I can tell you it’s inspiring to be in their presence. Thanks to Mary and the great people at MUSC for making it happen.

When Sunday rolled around, and I found myself here at home and not with my own Mom (who lives in Ohio), I began thinking of all the important women in my life who have “mothered” and nurtured me. My Mom, of course, gets top billing, not just because she had the supreme pleasure of birthing me (sorry about my big head, Mom) but also because she’s a character, a great storyteller and unafraid to indulge in silliness.

Plus, she’s queen of memorable lines, including this gem: “Is there enough room in the crotch?”

Mom at her surprise 65th birthday party.

Happy Mother’s Day, Mom and all of the women who’ve mothered me along the way. I simply wouldn’t be here without you.

Yarborough Applegate: sleeves rolled up

Find help here.

Friends at Blue Ion just launched a site for two Charleston attorneys and their new firm, Yarborough Applegate. I had the opportunity to meet with William and David as I worked on copy for their site. Both are Charleston natives. In fact, they’ve been friends since childhood. And, both worked for big Charleston firms, William at Motley Rice and David at Pierce, Herns, Sloan & McLeod before deciding to break out on their own.

When I sat down with them, I was struck by their intelligence and intensity. Though their passion for what they do manifests differently in each of them, there’s simply no question that these guys mean what they say. Which, as lawyers go, is more than refreshing.

I think it’s that feeling that informed Blue Ion’s Creative Director David Wood and his talented wife Shannon to craft an identity and design for Yarborough Applegate that sets them apart. Many thanks to the entire Blue Ion team, especially Mike, Brian and Chris, who helped me craft copy that search engines will just love.

Here’s a bit of copy I wrote for the site:

Tireless And Tenacious

We Do This Work Because This Is Your Life.
Not Just Our Case.

We think you have a right to live your life to the fullest potential. If something happens to get in the way of that, we’re there. We are driven and determined in pursuit of a remedy for your loss. When it comes to your life, there’s simply no other way we can be.

Postcards from the luxurious edge

Now and again you get the good fortune of working with someone who’s more than an amazing artist, she is a great soul. That’s my dear friend and former colleague Jessie Kendall.

Jessie poured over the extraordinary correspondence of Griffin & Sabine for design inspiration, and I wrote copy for the postcards as if I were living the most glorious life of sport and leisure on an idyllic little island called Ambergris Cay.

Jessie, we need to play again.

Soon.

Love,

Jenny

P.S. Yes, I wrote the copy for the website, too. Mad props to Blue Ion for another gorgeous and lush site.