Darkness To Light: It Takes A Village

A while back, my friend Robert Prioleau invited me to help with a re-branding project for Darkness To Light, the Charleston-based non-profit working to end child sexual abuse. I got the opportunity to meet with D2L’s CFO, Jolie Logan, who was heading up the project, and it was a big one: a new identity, courtesy of the mega-talented Gil Shuler; a new website courtesy of the teamwork and talents of designer Sarena Norton, Blackbaud, Blue Ion and the driven, committed folks at D2L; plus, a new tagline, copy and positioning by me.

I should express my undying respect for Jolie Logan and the D2L team’s hard work and can-do attitude to see these projects through. A re-branding project is always a bold and exciting time for an organization…and truth be told, it’s a bit of a gamble, because it involves change. And I may be a bit biased, but I think the new logo, positioning, tagline and website bring a renewed energy and commitment to an organization that doesn’t just say what they want to do…they do it and continually find ways to empower more people to help them do it. Congratulations and thanks to everyone involved with the project. It’s been an incredible experience.

Logo by Gil Shuler Graphic Design.
Darkness To Light homepage
The Issue

Here’s a bit of the copy I wrote:

Think of 4 girls you know.

Now guess which one will be sexually abused before she’s 18.

Now think of 6 boys you know.

Which one of them will be sexually abused before he’s 18?

No one wants to think about it.

That’s what abusers of children count on, of course. Shame, embarrassment, fear, confusion.

They keep children silent.

They keep adults ignorant.

They keep truth hidden in the dark.

Why should you care?

It doesn’t happen in your town.

At your school.

In your church.

Actually, it does.

In fact, more than 90% of abusers are people children know, love or trust.

And the cost is great.

The reality is that one incident of childhood sexual abuse costs a community nearly $14,000.

The emotional cost in incalculable.
Research shows that people who are sexually violated as children are far more likely to experience psychological problems often lasting into adulthood, including Post Traumatic Stress Syndrome, depression, suicide, substance abuse and relationship problems.

Child sexual abuse is not the problem of one region, race, creed, socio-economic status or gender. It impacts every community and every person in America.

Victims of childhood sexual abuse don’t just suffer emotionally. They suffer physically.

  • Victims of childhood sexual abuse are more likely to suffer from obesity.
  • Are more likely to suffer from heart disease.
  • Are more likely to engage in destructive behavior with drugs and alcohol.

In fact, if child sexual abuse were like most childhood diseases, the prevalence and consequences of it would lead to telethons to raise money for its cure. But child sexual abuse is one of the last cultural taboos. With the exception of child-focused personal safety programs, almost nothing is being done to address it. That’s where Darkness to Light and the good news beings.From volunteers to educators to donors, being an active participant in the mission to end childhood sexual abuse is one of the most rewarding things you will ever do.

Learning the facts about sexual abuse helps prevent it.
Read the 7 Steps to Protecting Our Children to learn simple, proactive steps you can take to prevent, recognize and react responsibly.

Talking about it helps prevent it.
We make sure our children are in car seats and seat belts. We walk them across busy streets. We ask our teens where they are going and who they will be with. All to keep them safe. And yet, when it comes to the crime of sexual abuse, we often grow silent. Darkness to Light stands ready to help you find the words to have the conversation every family needs to be safe and empowered.

Getting involved helps prevent it.
From volunteers to educators to donors, being an active participant in the mission to end childhood sexual abuse is one of the most rewarding things you will ever do.

If childhood sexual abuse can be prevented, it can be stopped. Through awareness, education and prevention, children can move from silence to exuberance. Adults can move from ignorance to empowerment.

And truth can move from darkness to light.

Marketing Mount Pleasant

A few weeks back, my pals at Blue Ion and Gil Shuler Graphic Design asked me to help craft a brand story about the town of Mount Pleasant, South Carolina. As some of you know, Mount Pleasant has been in the midst of a strategic marketing initiative to enhance and grow the community.

Armed with some heavy-duty resident research and strategic planning, Blue Ion, Dean Foster, Gil Shuler and I went to work to craft creative to support the initiative. After much discussion, Gil put together a super sweet logo. I crafted the story below. Many thanks to Dean Foster for sharing his thoughts and insights and always, to Blue Ion and Gil. Big squeeze.

One last thing: Yes, I am a born and bred New Jersey girl writing about the Lowcountry of South Carolina. But let me just say: duh, I’m a writer, that’s what I do. And two, for a year and a half I lived in a quirky apartment on Shem Creek in Mount Pleasant. I cannot tell you exactly what that time and those long walks through the Old Village did to me, but perhaps it’s evident in the words.

To understand Mount Pleasant is to intimately know the water – the ebb and flow of the tide. The marsh creeks and rivers that surround us. Living here means  measuring time and joy by the water. Is it high tide? Can we take the johnboat out? Here, water is sustenance – shrimp boats at dawn, crabbing off the dock, the day’s catch being hauled in. It’s the taste that lingers on your lips after day is done.

Mount Pleasant is an idealist. Our strong neighborhoods are built from generations of strong neighbors – folks who work hard, whose children play with yours, who say “hey” when they see you, who gently guide even the most confused tourists to the beach. Our solid schools are crafted by a close-knit community of teachers, citizens, parents and children.

Mount Pleasant is borne of the land and water. Protecting them is part of who we are. Not just because our shrimp are caught in local waters or our tomatoes grown on local vines. Not just so that our children and grandchildren have them to enjoy, but because this kind of raw beauty, this rich history and culture has a harmony to it we strive to emulate. The land and water have a life well beyond ours and are at their best when shared.

Mount Pleasant tells a great story – from Sewee Indian to Capitan O’Sullivan, from dirt road to highway, from inlet to open sea, to “talkative” wood floors and tin roofs to fisher monger to physician. There is a gift for conversation here, an ease of sharing, which brings with it the ability to question, listen, entertain and lend a needed hand. Some say it’s Southern hospitality. The stuff of beloved novels or bedtime stories. To us, it’s simply a way of life. The sweet life.

Check out the video Blue Ion and friends put together based on the copy here.

Gallery

25 is the new 55.

Working with the one and only Gil Shuler on some ads for Current Electric Vehicles. You may remember that I wrote copy for their website with Blue Ion a while back. The full design in still in development, but here’s some copy to peruse. These amazing electric vehicles max out at 25 mph and cost only $10 a month to run. Which, when you think about it, blows that tired 55 away.

Seriously, what’s your hurry?

St. Kitts sensory overload (in a good way)

As much as this girl loves digital media…I do have a soft spot for beautifully produced print pieces. Rich colors, textured paper, the feel of it all in your hands, the smell of fresh ink. A full sensory experience indeed.

There are few designers who wow and entertain me more than my pal Gil Shuler with whom I had the chance to work with on this brochure for Christophe Harbour, Kiawah Development Partner’s luxe real estate in St. Kitts. Notice how he brings alive the incredible variety of naturally occurring color. Added joy in this project was provided by my dear friend (and lifetime favorite editor), Katherine Verano.

P.S. Should any of you scoop up one of the Christophe Harbour bungalows, do ring me. Ok? Thanks.

A bit of the copy I wrote:

LIFE AS ART

Days of leisure – and sport – are painted with the colors of palm fronds, bougainvillea, azure seas and verdant hillsides. Awe-inspiring sights, sounds, fragrances, tastes and textures write a book of memories only you will know, that only you can share.

Your exquisitely appointed bungalow requires nothing of you but pleasure. A spacious bath suite and rain shower spa. One-of-a-kind fabrics and furnishings. Wrap-around glass walls and doors that open to expansive ocean views and gentle breezes. Outside, a private plunge pool, shower, sun patio and cabana are yours for secluded lounging or intimate gatherings.

The Bungalows at Sandy Bank Bay, Christophe Harbour
So beautiful you'll run gleefully hand-in-hand on the beach!
View from the Clubhouse? Yes. Exquisite.
Insert toes in water, follow with rest of body. Repeat as needed.