About 95% of the work I do is for the web, and I love it. But, as a writer and lover of books and words on paper, print projects hold a special in my heart. Perhaps even more exciting are the opportunities when I get to help create something that exists out there in the world. Product, people, product!
My talented Blue Ion friends called on me a while back to help with the renaming, new identity, and website for a Napa Valley winery. The new identity included new labels for the wine bottles, and I was psyched. Remember, I’m a reader and a writer, which means I’m also one of those people who actually reads packaging, labels, invoices, etc. Let me just say: a little humanity or humor on any of the aforementioned pieces can make a huge difference in the customer experience. Promise.
The larger website for Mira Winery is still in development, but friends, the wine bottles have arrived! And I could not be more jazzed with the results. Major kudos to the Blue Ion team (shout outs to Katie, Josh, David and Robert) for the beautiful design, and stay tuned for the website awesomeness to come. Here then, is the back label of Mira Chardonnay.
As much as this girl loves digital media…I do have a soft spot for beautifully produced print pieces. Rich colors, textured paper, the feel of it all in your hands, the smell of fresh ink. A full sensory experience indeed.
There are few designers who wow and entertain me more than my pal Gil Shuler with whom I had the chance to work with on this brochure for Christophe Harbour, Kiawah Development Partner’s luxe real estate in St. Kitts. Notice how he brings alive the incredible variety of naturally occurring color. Added joy in this project was provided by my dear friend (and lifetime favorite editor), Katherine Verano.
P.S. Should any of you scoop up one of the Christophe Harbour bungalows, do ring me. Ok? Thanks.
A bit of the copy I wrote:
LIFE AS ART
Days of leisure – and sport – are painted with the colors of palm fronds, bougainvillea, azure seas and verdant hillsides. Awe-inspiring sights, sounds, fragrances, tastes and textures write a book of memories only you will know, that only you can share.
Your exquisitely appointed bungalow requires nothing of you but pleasure. A spacious bath suite and rain shower spa. One-of-a-kind fabrics and furnishings. Wrap-around glass walls and doors that open to expansive ocean views and gentle breezes. Outside, a private plunge pool, shower, sun patio and cabana are yours for secluded lounging or intimate gatherings.