About 95% of the work I do is for the web, and I love it. But, as a writer and lover of books and words on paper, print projects hold a special in my heart. Perhaps even more exciting are the opportunities when I get to help create something that exists out there in the world. Product, people, product!
My talented Blue Ion friends called on me a while back to help with the renaming, new identity, and website for a Napa Valley winery. The new identity included new labels for the wine bottles, and I was psyched. Remember, I’m a reader and a writer, which means I’m also one of those people who actually reads packaging, labels, invoices, etc. Let me just say: a little humanity or humor on any of the aforementioned pieces can make a huge difference in the customer experience. Promise.
The larger website for Mira Winery is still in development, but friends, the wine bottles have arrived! And I could not be more jazzed with the results. Major kudos to the Blue Ion team (shout outs to Katie, Josh, David and Robert) for the beautiful design, and stay tuned for the website awesomeness to come. Here then, is the back label of Mira Chardonnay.
There has been much writing in this sultry summer thus far, and it shows no signs of letting up. Thanks to my amazing clients who keep my fingers flying across the keyboard and happily pondering this incredible diversity of subjects.
This is Questis, a team of financial advisors that are bucking the financial advisor stereotype by offering these novel ideas: truth, ease, and lower fees! Check out the super-fun teaser site that my friends at Little Highrise designed, and stay tuned as there’s much more to come.
And friends, let me offer you this piece of advice. If Gil Shuler ever asks you to help him out on a project, say YES! I have long professed my love of Gil Shuler Graphic Design, and my love was recently elevated to a new level when Gil called to ask me to help out with some syphilis prevention posters. Yes, really.
Turns out syphilis is running rampant on local Charleston campuses. (EGAD!) As usual, Gil came up with an amazing (and hilarious) concept, and I had the pleasure of writing some copy. The kicker to this project? The email Gil sent with the two posters: subject line: syphilis. I will let you guess how interesting my email ads were for the next several weeks. Get the facts, y’all!
Super designer and pal Jay Fletcher (He also makes great pies!) hit me up a while back to help with a project for the folks of Poogan’s Porch. Named for the lovable neighborhood dog that made the establishment’s front porch his home, Poogan’s Porch is one of Charleston’s most celebrated culinary haunts, serving up homemade Southern favorites since 1976. Jay crafted an incredible new identity and rack card that speaks to the restaurant’s vintage vibe and rich history while artfully blending in modern elements and the dog that started it all. I had the opportunity to write copy. Thanks, Jay. It was another pleasure!
A bit of the copy I wrote:
We believe in conversations on porches, Sunday brunch, old Southern dogs, ghosts, seersucker, biscuits, homemade and handmade, sweet tea, handwritten recipes, friends old and new, great stories, gracious hospitality and our Moms. Not necessarily in that order.
Armed with beautiful photography (including some amazing Holga shots) and a slamming new identity, the ladies of Stitch and I partnered with Jason Rose of Ventana Hotels to create a piece for Winter Haven that makes even the most jaded travel agents and trip planners drool…just a little.